When creating a brand identity, my process starts with discovery and understanding the client’s history, services, and goals. This insight informs my initial sketches, blending creative concepts before moving to digital design. My goal is to develop a cohesive identity that aligns with the client's vision and story.

In each project, I emphasize the interplay between logo, typography, color, and messaging, ensuring all elements work together for a holistic brand experience. A successful identity is a well-thought-out package that feels fresh and true to the brand.

The case studies here show my process from research to final design, demonstrating my ability to craft unique, impactful identities.